Shoes On-Demand: Adidas Unveils Futurecraft Tailored Fibre Tread Construction Technique

Shoes On-Demand: Adidas Unveils Futurecraft Tailored Fibre Tread Construction Technique http://bit.ly/1RUy8JQ

For years now, the promise of on-demand athletic shoe manufacturing hasn’t lived up to its hype. While the top brands have presented various interpretations of what a “3D Printed Shoe” would or could look like, little has trickled down to the consumer other than the option to customize colors a la Nike iD.

Needless to say, we’re getting closer to a future of retail that consists of linking personalized data and foot scan technologies for opportunities to manufacture footwear on-demand. From a consumer’s perspective, this creates a completely tailored product. From a manufacturer’s perspective, this can completely disrupt existing supply chains from the inside-out.

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