Friday, February 26, 2016

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A Tale of Grapes, Politics, Cults, and Aliens: Why People Cling to False Beliefs http://bit.ly/1oE8FZd


The Fox and the Grapes fable by Aesop (circa 620-564 BC) illustrates a powerful example of the theory of cognitive dissonance. The Fox desires a bunch of grapes hanging high from its vine in a tree. After numerous attempts to get the grapes he “decides” that he doesn’t want the grapes. They are probably sour. The Fox rationalizes his failure.


Cognitive dissonance refers to the mental stress or discomfort experienced when we hold two or more contradictory beliefs, ideas, or values at the same time, perform an action that is contradictory to one or more beliefs, ideas or values, or are confronted by new information that conflicts with our existing beliefs, ideas, or values.


Notice the pattern in the tale of the Fox: he desires something, finds it unattainable, and reduces his cognitive dissonance (conflict) by criticizing it.




M
ore http://bit.ly/1oE8FZd



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